Whether you introduce a simple private coaching package, a high-end mastermind program, or a deep-dive online course, you’ve gotta set your launch up for success. And my 10-step Program Launch Roadmap is designed to eliminate the guess work and easily attract the right clients to take your offering through the roof.
1GATHER INTELMake a list of the 10 most common questions, complaints, or obstacles that arise as you connect with your clients or prospects. Then, run that list by your audience as a whole to discover, in their words, what they most want to learn from you. Don’t assume you know. Take the time to ask. SurveyMonkey.com is a great resource for creating quick and easy surveys.
2DESIGN YOUR OFFERING
Even if you’re launching a private coaching package, it’s still important to consider format, pricing, timeframe, registration process, content and deliverables. A lot of coaches (I’ve done it) want to serve so much that they overdo it, leading their students to feel overwhelmed. So, remember that less is more. Keep your program clear, linear, and simple.
*You’ll find my list of favorite tools to create awesome online programs in the complete roadmap available at the bottom of this page.
3CREATE YOUR ABM LAUNCH EVENTBuild buzz around your offering by promoting a free kick off event, which I call Appointment Based Marketing. Your ABM event can be a webinar, cocktail party, free call, or summit. After your ABM event, promote the actual offering (the one you’re selling) to those people who signed up for the event itself.
It’s a 14-page deck outlining exactly what you need to know to generate seamless and profitable programs with ease and efficiency.