I had a conversation with a new coach who I’ll call Ciarra last week that surprised me…
Well, sort of surprised me, but then again, not really.
She was asking about her offerings and falling into the same old trap I see most coaches get stuck in.
Which got me thinking about how easily your coaching packages could kill your sales and actually make it more difficult for clients to hire you.
The opposite of what you want, I know. Yet, I’m willing to bet you’re making the same mistake Ciarra was.
If you struggle to convert clients in your discovery sessions, this video could shed some light on exactly why:
Four Ways Your Coaching Packages Could Be Killing Your Sales
1: Your coaching practice isn’t client-informed. You’ve constructed an offering based on advice you received rather than a timeline that best serves the client. Whether it’s because you’re afraid of selling or afraid clients will cancel, too many coaches offer long term contracts that actually prevent clients from investing. Get them STARTED. They’ll keep going.
2. Your timeline inserts an unnecessary barrier to entry. The hardest session to sell is the first one, so if your client hasn’t yet had the EXPERIENCE of coaching, how on earth can you expect them to invest in it long term. Again… Get them STARTED. They’ll keep going.
3. Now, you’ve set yourself up to be forced to sell yourself again and again. Nobody likes that, right?
4. You plant an unspoken seed or guarantee that certain results will happen within your contract timeline. We all know that every client is different and moves at their own pace. But when you offer a six-month contract, you plant the seed that they should expect specific results by then.
Now, I’m not saying that you should never offer packages in your coaching business. I offer them. And there are times when packages make sense. But too many coaches latch on to packages and pricing structures WAY TOO EARLY and it’s hurting your sales.
So, give yourself a little package audit and make sure that what your offering serves your clients, serves your business, and doesn’t over complicate your sales process.