Before I decided to be a mother, my favorite pastime was work.
Yes, really. I definitely worked 60 to 70 hours per week and didn’t even blink an eye because I loved every minute of it. I loved strategizing, engaging my clients, kicking around new ideas for launches… the whole thing was fun and deeply fulfilling for me.
During that period of my life, I felt very ambitious about generating income. In fact, I measured success (and if we’re being honest, my worth) on how much money I made. Year after year, my revenue increased by a minimum of 50% annually – I was really gunning for it.
The year my daughter was born, my business just kissed the 7-figure mark. What an accomplishment, right?
But during that first year of my daughter’s life, it became clear to me that money isn’t everything. My business was running my life instead of supporting my life; and more than that, with the birth of my daughter, my values changed and I needed a business structure that supported my new lifestyle.
Stop! Don’t read another word until you download this free guide. It’ll help you get crystal clear about what success (beyond the numbers) really looks like for you:
I knew things were going to change, big time. So, during my pregnancy, I strategically planned to downsize my business. And, wouldn’t you know it, my revenue decreased 50%, just like I’d planned.
I should mention that even though the gross income for the business decreased, my personal income actually increased because I was very purposeful about cutting down overhead, automating systems and making my business as profitable as possible, rather than simply gunning for high revenue. Shout out to Mike Michalowicz’s book, Profit First.
For the first year or so of my daughter’s life, I worked about 18 hours a week, which gave me this precious year to be the kind of mom and spouse that I wanted to be. It was wonderful.
When my daughter turned one, I had to ask myself, “Okay, what do I want my life to look like now that she’s a little older?”
I had to clarify my vision again – because it had changed once more – and redefine what success meant to me in business and in life. One thing I knew for sure was that it wasn’t earning seven figures (if earning seven figures meant working non-stop).
Success now meant spending more time with my family, having more freedom to live wherever I wanted to live, and having greater bandwidth to be personally fulfilled and feel creative.
Clarify Your Vision
Now my daughter is about to turn three and my business is humming along at about $500,000 annually.
The old me would have looked at those numbers and worried that I was a failure, but what I now see so clearly as a coach is that living with integrity is more important to me than bringing in oodles of money. To me, that means aligning my business with my values.
A lot of coaches lose sight of their personal definition of success when they start to see results and focus solely on revenue. The pitfall of that is – and I’ve lived it myself – that right before your eyes, your business can suddenly run your life instead of the other way around.
As the year comes to the close, take this opportunity to define what a wildly successful year in your coaching practice might look like in 2018. Take this time to get honest about how you want to feel in your business, what the holistic picture of success looks like, and what matters to you most.
Are you ready to get really clear on what success means to you? It’s important to have a business that supports your life – and you can totally create it. Click HERE to download my Clarify Your Vision worksheet…. The perfect tool to take you into the new year.